Frank Austin


Vice President of Marketing and Communications

Frank AustinFrank Austin was named the Vice President of Marketing and Communications for the Dignity Health Arizona Service Area leadership team in January 2014.  He is responsible for providing strategic leadership and the successful implementation of marketing, public relations and communications plans, with a focus on consistent growth. In the highly competitive Arizona market, he also is charged with developing a strong brand and a clear market position.

Before taking the Arizona leadership position, Frank served as Marketing Director for Dignity Health in several California markets, implementing system-wide advertising and branding initiatives.

Previously, he also worked as Senior Vice President of Strategy, Marketing and Public Relations of Columbus Regional Health in Georgia.  There he oversaw the marketing and communications efforts of a three-hospital system, regional cancer center, employed medical group and a physician-hospital organization.

Adding to Frank’s extensive marketing experience, especially in the area of health care, is his time on the marketing teams of the Health Plan of San Mateo and Cayuga Medical Center in New York. Prior to his 15-year career in health care, Frank worked in retail with acclaimed brands such as Nike, Escada, Neiman Marcus, and Polo. He is a graduate of Virginia Polytechnic Institute.