Urgent Warning: Skin Cancer Cases Climb — How to Safeguard Your Skin This Summer

SAN ANDREAS, CA (July 15, 2025) - Skin cancer rates continue to rise, making it crucial to prioritize skin protection, especially as summer heats up. July, with its peak sun exposure, is the perfect time to raise awareness about sun safety to help prevent skin damage, premature aging, and skin cancer.

Skin cancer is the most common cancer in the United States, affecting more than 5 million people annually, with over 1 million Americans currently living with melanoma. According to the American Academy of Dermatology, one in five Americans will develop skin cancer by the age of 70. The Centers for Disease Control and Prevention (CDC) reports that melanoma, the deadliest form of skin cancer, accounts for about 7,000 deaths each year in the U.S. However, it is also one of the most preventable cancers with proper sun protection.

Key Sun Protection Tips:

• Use Broad-Spectrum Sunscreen: Apply a broad-spectrum sunscreen with at least SPF 30. Reapply every two hours, or immediately after swimming or sweating.
• Seek Shade During Peak Hours: Limit sun exposure between 10 a.m. and 4 p.m., when UV rays are strongest.
• Wear Protective Clothing: Long sleeves, wide-brimmed hats, and UV-blocking sunglasses provide additional protection.
• Be Extra Cautious Near Water, Sand, and Concrete: These surfaces reflect sunlight and can increase UV exposure.
• Check Your Skin Regularly: Early detection of skin changes or suspicious moles can save lives. Consult a dermatologist for regular skin exams.

“Many people underestimate how damaging daily sun exposure can be,” said Dr. Pardeep Athwal, Chief Medical Officer at Dignity Health. “Protecting your skin goes far beyond just avoiding sunburn—it’s about preventing long-term harm, including skin cancer. By adopting simple habits like applying sunscreen every day and seeking shade, you can significantly reduce your risk and preserve your skin’s health for life.”

It is estimated that melanoma will affect 1 in 29 men and 1 in 40 women in their lifetime. With skin cancer rates continuing to rise, it’s essential for everyone to take preventive measures seriously, no matter your skin color. Practicing sun safety not only reduces the risk of skin cancer but also helps maintain overall skin health and appearance.

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About Mark Twain Medical Center

Founded in 1951, Mark Twain Medical Center is a 25-bed, critical access hospital providing inpatient acute care, outpatient services and emergency services; including Specialty Care Centers and four community Medical Centers. Our Medical Staff represents a broad range of specialties that ensure access to high quality medical care in a rural community.