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The Tough Enough to Wear Pink, or TETWP, campaign is a way for rodeos and western events to promote breast cancer awareness and to fundraise locally. The campaign was started in 2004 when entrepreneur and breast cancer survivor Terry Wheatley found a way to blend the support of the western community with a campaign against breast cancer. Since its inception over ten years ago, TETWP has raised over $10 million for breast cancer charities, most of which stays within local communities. Jolene Kemen, Red Bluff Round-Up Director, stresses that “Tough Enough to Wear Pink is a community-wide event and many businesses, service organizations, and individuals participate in the event. Since 2006, Tough Enough to Wear Pink activities have brought in over $360,000 in donations that benefit St. Elizabeth’s Community Hospital’s breast cancer related services.”
St. Elizabeth Community Hospital wants to take the time to send a huge Thank You to the above mentioned sponsors. President Todd Smith says, “We are more than grateful to the Red Bluff Round-Up Association and all the organizations in Tehama County that participate in Tough Enough to Wear Pink for their continued support and generosity, without their help the excellent level of service provided in state of the art centers would not be possible.”
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