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LAS VEGAS, NV. – January 12, 2019 – Parents of babies delivered at Dignity Health-St. Rose Dominican hospitals in southern Nevada have the opportunity for a new kind of baby announcement. One that comes in some very large letters.
Dignity Health-St. Rose Dominican, the area’s largest faith-based, not-for-profit hospital system, is now welcoming new arrivals on three giant digital billboards along the 215 freeway. At 14-feet by 48-feet, these baby announcements are hard to miss.
“Our medical professionals get to be a part of these small miracles and new additions to growing families every day,” said Randy Boynton, Vice President of Marketing for Dignity Health Nevada. “We simply wanted to share the joy of a new baby with the rest of our community. It occurred to us that we have the technology and the means to do just that.”
The message is simple – “Welcome to the world, baby…” and the new baby’s first name, along with the date and time he or she was born. Babies arriving at the St. Rose Siena and San Martin campuses can participate in the new program, with their parent’s permission.
Over the last two years, the two hospitals have traded the title of Best Place to Have a Baby in the local Las Vegas Review-Journal Readers Poll.
All three of the billboards are located along the southern 215 beltway, near the hospitals. Two are located between Rainbow and Durango, one on either side of the freeway. One more is located in Henderson, on the south side of the freeway at the Eastern exit.
The digital billboards rotate the welcome baby message with other advertisements. Each welcome message is displayed about once each minute for eight seconds. More than 100,000 vehicles pass each of the billboards every day. The baby welcome messages are displayed in rotation from 6:00-9:00 a.m. and from 4:00-7:00 p.m. each day.
Mr. Boynton added, “We scheduled these messages for morning and evening hours, because we thought it would be a great to start or end your day with some happy news.”
The new billboards are not the only way St. Rose Dominican hospitals share the news of a baby’s arrival. Whenever a baby is born, the Labor and Delivery Unit plays a lullaby over the sound system throughout the hospital, so all visitors and staff know the good news.
On average, nearly 400 babies are born each month at St. Rose Dominican hospitals.
About Dignity Health-St. Rose Dominican:
As the community’s only not-for-profit, faith-based health system, Dignity Health-St. Rose Dominican has been guided by the vision and core values of the Adrian Dominican Sisters since 1947. As the Henderson and Las Vegas communities grow, the St. Rose Dominican health system and its nearly 4,000 employees will continue the Sisters’ mission of serving people in need. St. Rose Dominican is a member of the 22-state Dignity Health network of nearly 9,000 physicians, 62,000 employees, and 400 care centers, including hospitals, urgent and occupational care, imaging centers, home health and primary care clinics.
Gordon Absher - External Communications Manager